The State delegate, Fran González, accompanied by the co-founder of the marketing and distribution firm of live crustaceans and mollusks, Irene Sánchez de Sardi, visit the plant that has grown from 365 m2 a 730 m2
This expansion and the investment made in process automation and innovation - which is around 700,000 euros - allow Cetárea del Sur to have the daily capacity to maintain 3,000 kg of live crustaceans and mollusks and purify 20,000 kg of mollusks with the new “innopure” system.
Fran González thanked “the investment effort of the businesswomen who are already a hallmark of female entrepreneurship after her 20 years at the head of the firm, in operation in the tax area since 2001 after its creation from a competition of ideas of the Consortium in its work to promote business development in the Bay”
The company Cetárea del Sur, dedicated to the marketing and distribution of live crustaceans and mollusks, has expanded its facilities and services in the Fiscal Area of the Free Trade Zone of Cádiz with the lease of a warehouse adjacent to the one they already had operational and which allows them to double the surface area, going from 365 m2 a 730 m2.
Irene Sánchez de Sardi, co-founder and director of the firm together with Ana Parrabano, accompanied this morning the State delegate in the Free Trade Zone, Fran González, on a visit to the facilities after the expansion and conditioning of the new machinery.+
During the tour of the new facilities, Fran González learned the details of the company's operations from its manager, who explained the technical details and the improvement in the capacity of the pool area to keep crustaceans and mollusks alive, as well as the new mollusk purification line.
Thus, the expansion of the facilities and the commitment to Innovation in processes have involved an investment of close to 700,000 euros. The new machinery allows us to have two lines of work: on the one hand, the maintenance of live crustaceans and mollusks in the pool area, which has a capacity for 3,000 kg per day; and the new mollusk purification line, with a capacity for 20,000 kg per day, also implementing the system called innopure in a closed circuit, which cleans bacteria and organic matter from the mollusk naturally.
After the visit, the Free Trade Zone delegate explained that "it is a great satisfaction to see the result of all the effort and dedication of Irene and Ana, two entrepreneurial women who have been dedicating a lot of effort and many hours of work to expand and improve the competitiveness of the company. We also know that the path has not been easy due to the difficulties caused by the pandemic and, even so, they have managed to create these modernized facilities with new lines of work."
Fran González added that “projects like Cetárea del Sur are a hallmark for entrepreneurship in our province, in a sector that is especially important to us such as the Blue Economy, which we are already betting on from the Free Trade Zone” and, in this sense, he recalled the recent award granted by the Government Subdelegation in Cádiz at the 2021 Constitución Awards.
The delegate of the Free Trade Zone wanted to reinforce the collaboration and support of the Consortium for the project, "with the door open and the hand extended to continue meeting their demands in favor of strengthening their activity." Thus, González has stressed "that this expansion and that of other companies such as Petaca and the arrival of new firms such as Sola Ricca or institutions such as the Civil Guard - with the installation in Altadis of the future Maritime Service Improvement Center - reinforce us in our commitment to the commercial work of our assets and to attend in detail to the needs of the operators already installed."
For her part, Irene Sánchez de Sardi has had words of gratitude for the Consortium for its support and collaboration since they settled in the Free Trade Zone 20 years ago when they were young students at the Faculty of Economics and Business Sciences of the University of Cádiz and they presented their project to an ideas competition called by the Cádiz Institution.
The co-founder of Cetárea explained that “having grown hand in hand with Zona Franca has been a privilege” and added that this expansion “has taken a lot of work but we work with enthusiasm many hours a day.”
Cetárea del Sur, which is the first company specialized in this sector run by women in a predominantly male work sector, supplies the best restaurants in Cádiz and Seville. Since its beginnings, it has been dedicated to the commercialization of crustaceans and mollusks from the tax area with a client portfolio aimed at restaurants and since 2017 it has also been working supplying Mercadona. In addition, since this summer they have incorporated the purification and packaging activity, mainly of mussels.
Restaurants, fishmongers, markets and some large stores are customers of their products: magnificent specimens of lobsters, lobsters, spider crabs or clams, to name a few, which they carefully care for in a studied habitat where the animals remain until they are distributed.