Within the framework of the Blue Zone Forum 2025, organized by the Cádiz Free Trade Zone, Pablo Carlier, head of Data Analytics & AI in Google Cloud Iberia, highlighted the potential of artificial intelligence (AI) as a driver of new opportunities.
During his speech, he explained that the economic barrier that previously limited the development of business initiatives has been drastically reduced thanks to AI "today, anyone with an internet connection can shape their project practically without the need for investment."
He also highlighted that the combination of human and artificial capabilities multiplies results, and that AI is opening the door to addressing challenges that until recently seemed unattainable.
He also pointed out that access to these technologies will be widespread, since they will be present in all areas and at an almost non-existent cost. He added that it is still a challenge to identify what the balance point will be that marks that
massive and useful adoption for the entire society.
On stage, Carlier had a live interaction with Gemini, Google's AI, showing up close how these tools can help solve problems and promote continuous learning in any subject.
The Data Analytics Manager & AI in Google Cloud Iberia expressed its satisfaction for participating in this meeting in Cádiz and highlighted the pride it takes to be able to share current technological advances and those to come in its land.
The Blue Zone Forum-Navalia Meeting 2025 is part of the ZF Blue Core-Vivero of Companies 4.0 project, financed by 85% by the European Regional Development Fund (FEDER) within the Plurirregional Operational Program of Spain Feder 2021-2027, through the INCyDE Foundation.
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