The Consortium focuses its strategy with a clear commitment to diversified spaces that respond to the new needs of the business sector
The redesign of the consortium structure has been completed with the incorporation of a director of Business Promotion and Foreign Trade
The Cádiz Free Trade Zone has reinforced its commercial area with a view to attracting companies attractively for the different assets it has in the province and to the internationalization of the activity that allows it to benefit from the important tax tools offered in the Cádiz tax area and in the Bahía de Algeciras, which is currently under construction.
This reinforcement is based on an active marketing strategy that has led to the redefinition of personnel, the restructuring of the department and the reinforcement with the incorporation of a new director of Business Promotion and Foreign Trade, who joins the management team.
The new Marketing Plan combines the search for new business opportunities with the consolidation and dealing with already established companies, providing more personalized and close attention that also takes into account the special circumstances derived from COVID-19, in line with the battery of benefits that was designed on the occasion of the State of Alarm.
The new head of the commercial department will direct the lines of work of this new strategy launched by Zona Franca, which includes important milestones such as attracting investors for the new Bahía de Algeciras tax precinct, in Los Barrios, and actions to attract companies to Zona Base Cádiz, the new space for innovation and technological expansion. In this sense, the Consortium plans actions aimed at showing Cádiz and its Free Trade Zone abroad as an attractive space in which to settle and invest.
Rocío García-Delgado has a diploma in Business Sciences, a degree in Advertising and Public Relations and a university postgraduate degree in Strategic Communication. He has extensive professional experience in top-level companies in the real estate sector, always in positions of responsibility in asset management. The new director of the Department of Business Promotion and Foreign Trade has recently joined the offices of the Headquarters and is already working on the design of the Strategic Commercial Planning.